What Made Tim Cook Go For a Larger iPhone?

If it’s neither about the tough competition by Samsung and other Android phones, nor the need to patch-up with the cutting edge technology- then what made Tim Cook go for a larger iPhone? Since the company has been criticized many a times for arriving late in the segment, Tim Cook explained that they believe in getting things right rather than introducing it before others. Portraying the exact picture of the company’s agenda, Cook announced the arrival of the iPhone 6, 6 Plus, and Apple Watch at the company’s biggest event on Sep 09, 2014.

Soon after the launch event of the iPhone 6, many market researchers, journalists, and tech gurus asked Tim Cook that why Apple waited so long to make phones with big screens? In an interview for PBS, Cook was asked that was the iPhone 6 a response to Samsung’s large screen phones? Cook patiently said ‘NO.’ Adding to his comments, “Honestly …we could have done a larger iPhone year ago, and it’s never just about making a larger phone. It’s about making a better phone in every single way.”

Explaining the company’s focus and dedication towards the loyal customer base, Cook said that “Apple wanted to make sure the display, battery, and software were ready for the big form factor before shipping.” Apple also focused on making the larger iPhone high on usability and functionality fronts hence, developed a one-handed mode to make it usable with one hand.

It’s quite clear that the iPhone has always been referred as the most important piece of Apple’s business as it generate more revenue than any of the company’s other product categories. Since, larger screens from rivals like Samsung have proved popular with consumers, Apple also thought of experimenting with the screen sizes.

The absence of a large screen doesn’t allow Apple to maintain its dominant hold on the high-end Smartphone market. According to the Canalys reports, phones with screens larger than 5 inches recorded share of nearly 40% of global Smartphone shipments in the second quarter of 2014, up from 21% in the previous year.

Tim announced that the iPhone 6’s cost starts at $199 with a two-year contract, while the 6 Plus begins at $299, both getting available for pre-order Sep 12, 2014 onwards.  Soon after the company has opened gates for pre-orders, the consumers banged on the website and requested for 4 million units in the first 24 hours. This clearly manifested that the customers were eagerly waiting for the new larger-screen iPhones as the records successfully surpassed the pre-orders requests raised during earlier releases.


The record-breaking entry of iPhone 6 series in the market has clearly showed that Apple loyalists will stick to their favorite brand. This has got emboldened further as Smartphone’s design has been improved to cater the customer’s requirements. Since the series has got an overwhelming response, it can be estimated the amount of downfall other rival companies will be facing in the near future. Many users preferred Windows or Samsung Smartphones to enjoy movies, text, and browsing on a larger screen, now Apple has it all with some additional features. The new big-screen Apple phones are thinner, sleeker, and more attractive than its rival’s devices but are yet to be tested on display and performance fronts.

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What Made Tim Cook Go For a Larger iPhone?
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